In this session, we’ll explore how Alberta Innovates supports entrepreneurs and project teams in navigating the full customer journey, from early-stage prototypes to market-ready solutions. You’ll learn how to align technical development with user needs, understand critical funding and validation milestones, and apply strategic thinking to go-to-market planning.

By the end of this session, participants will:
 Understand how to map and manage the customer journey through the innovation lifecycle
 Gain clarity on key commercialization stages, funding programs, and validation checkpoints in Alberta
 Learn actionable ways to connect technical progress with customer insight and market readiness
 Strengthen their business acumenby applying strategic, customer-centric thinking to innovation projects

Whether you're leading product development or supporting commercialization efforts, this session offers the tools and perspectives to help you build with your customer in mindevery step of the way.